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Senior Design Director, Originate

May 2014 – October 2015

Enable data for mobile analytical tools.

Replay enables single-click integration of web and mobile applications with third-party analytical tools. Replay tracks user behavior and identity data for enhanced web and mobile analytics.

GettyImages-532570664.jpg enables single-click integration of web and mobile applications with a wide variety of leading third-party analytical tools.

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In 2015, I was leading multiple user experience and product projects as the Creative Director at Originate, a technology and software consultancy that designs and builds transformative products. For Replay, I oversaw the brand and product design for a new type of service in the analytical web space.


Originate conceived, designed, developed, and launched — an incredibly complex application designed to process terabytes of data daily.

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Human-centered design principles generated a simple UX and visual design, and agile development focused on three key workstreams: integration with 3rd party APIs, design and construction of the back-end architecture, and development of the end user application.